Ross Andrews
Non Executive Chairman 
Ross is an experienced corporate adviser with 30 years’ investment banking and stockbroking experience, advising companies and management teams on public market transactions. He was a main board director of Zeus Capital during which time the firm grew from a small corporate finance advisory business in the North West of England to an established investment banking operation based in London, Manchester and Birmingham. He is a non-executive director of several listed companies and brings extensive financial, commercial and corporate governance experience to the Board. Most recently, he established Guild Financial Advisory Limited, an independent corporate finance boutique focused on advising fast growing companies (both private and listed). He is a member of the Audit Committee and Chairman of the Remuneration and Nominations Committees.
Blake Hughes
Chief Executive Officer 
Blake has spent his career in the beauty and personal care sectors and has extensive experience in eCommerce, marketing and digital analytics. Most recently, he held the roles of CEO and Chief Marketing Officer of Philip Kingsley, the award-winning premium hair care range. Prior to that, Blake was Managing Director of Murad (EMEA), the prestigious skin care brand and has also worked in a variety of brand and marketing roles for blue chip companies including Procter & Gamble, Elizabeth Arden and Marks & Spencer. He holds a Masters in Chemistry from Oxford University.
Andrew Dunderdale
Group Finance Director
Andrew joined the Group in February 2021 as Group Finance Director before being appointed to the Board in September 2021. He holds a Masters in Mathematics, is a Chartered Accountant and was most recently the London Finance Director at AIM listed Be Heard Group plc, until its sale to MSQ in September 2020. Prior to that, he had served as Group Financial Controller at WPP Branding & Design division from 2010 to 2017. His previous roles have seen Andrew work in digital and marketing sectors, developing extensive experience in transformation, M&A and capital markets.
Simon Pyper
Non Executive Director 
Simon was formerly the Chief Executive Officer and Chief Financial Officer of digital marketing group Be Heard Group plc. Simon was appointed Chief Financial Officer of Be Heard Group plc in May 2018 and undertook the role of CEO from September 2018. Prior to this, he was Chief Financial Officer of AIM listed GlobalData plc from 2007 to 2017. During his tenure, Simon oversaw its reverse takeover of TMN plc and admission to AIM and facilitated its acquisition led growth strategy. Simon is currently the Chief Financial Officer of Xenia Broking, one of the largest credit insurance brokers in the UK. Simon is a member of the Nominations and Remuneration Committees and chair of the Audit Committee.
Mark Ward
Non Executive Director
Mark is a successful and experienced digital and technology professional with strong links to the consumer and service industries. He founded Hunter Macdonald, a digital transformation and services company in 2013 and under his leadership, the business employed more than 400 employees within 5 years. In 2017, Hunter Macdonald was recognised as being one of the fastest-growing companies in the UK, and in October of the same year, the business merged with Scandinavian based Netcompany which is now publicly listed on Nasdaq OMX. Mark began his career at PwC working in M&A and operations and spent 13 years in senior operational director roles for Reckitt Benckiser, Verizon, BT, and Friends Life.
InnovaDerma is a UK developer and marketer of beauty, personal care and clinically proven life science products. InnovaDerma has presence in the UK, Europe, US, Australasia, Asia and Africa.
United Kingdom: +44 800 014 8895
New Zealand: +64 800 453 466
